Chances are you’re sitting in a coffee shop right now reading this. Or maybe you’re at home, and you’ve just mastered yet another perfect cup of French press or an experimental version of the caffè macchiato, and sipping in the flavor before the coffee cools, doing your morning reading. Wherever you are, there’s one thing we know for sure: you love coffee.
You love it so much that you blog and post about it on Tumblr and Instagram all the time. Your friends cringe every time you make a coffee pun (as if there are grounds for that kind of judgment), but you know there are a latte people out there who understand you. They’re the readers of your coffee blog.
Lately, you’ve been thinking of turning your coffee blog into a business. After all, people love to read about the best local cafes you’ve been reviewing in your city, and everyone wants to understand how to make espresso without wasting a ton of coffee. So if you’re ready to make some money with all the potential customers already reading your blog, take a look at our tips.
1 Understand your audience
Back when you were merely blogging about coffee, you could write about whatever you wanted. You could even write about the best designs you’ve gotten in a cappuccino and rank them from best to worst. But unless this somehow miraculously ended up trending, it might not be the best way to get lots of readers. More useful articles will help readers solve their problems, such as how to fix a broken coffee machine, will get you more views, leading to more sales, of course.
That’s the reason Brian Magierski, a blockchain startup entrepreneur, writes articles for Medium that inform his audience about blockchain technology and cryptocurrency, and why 66 percent of marketers used blogs in their social media content in 2017. The more people you attract to your blog, the better you’ll do with your business. So now that you’ve already got a bit of a following, start surveying your customers to understand your detailed buyer persona, which will include details about them such as age and profession. To learn more about how to develop buyer personas, check out this article.
2 Make your site mobile-friendly
Did you know that US consumers spend five hours a day on their phones? It’s not a surprise, considering that we spend so much of our time scrolling through Facebook and Instagram. And listening to podcasts at the gym and reading blog posts on the subway. That’s why your blog needs to look good on a phone. However awesome and informative your content is, no one’s going to read it if they’re constantly pinching in and out to follow what you’re saying.
According to First Site Guide, this will also impact your SEO: “On April 21st 2015, Google rolled out another one of its many ranking algorithm updates, stating that websites optimized for mobile devices will be given preference in mobile search engine results, urging website owners to improve their websites and provide their users with a better user experience. Therefore, making your website mobile-friendly can significantly impact the ranking of your website in search engines. It can improve your search visibility, and enhance your brand identity and the user experience you provide.”
3 Master SEO
Speaking of SEO (short for search engine optimization), this is something you need to understand in and out if you care about the success of your blog. Luckily, the more you learn, the more you can practice, which means that putting in the right keywords in a way that feels natural will get easier over time. Which means you’ll have more time to understand fancier aspects of SEO, like optimizing your images and linking to the best sources.
And it’s worth the work of learning. Back in 2016, 47 percent of buyers viewed three to five pieces of content before engaging with a site’s sales rep. So if you aren’t mastering your SEO, you aren’t drawing the right people to your site, and they aren’t going to engage very long at all. There’s a reason startup lawyers like Aaron Kelly attend tech conferences, and that’s because you need to be in the know about what’s happening in your industry. To learn more about the best SEO practices, check out this list.
Now that you’ve optimized your blog to attract as many users as possible, it’s time to make some money! Decide what you want to sell, whether that’s ad space or ebooks or ecommerce products, write some blog posts, and share them on all your social media accounts.
What do you love most about blogging? What do you love most about coffee?